Built Bubbles, a WhatsApp-native CRM that helped sales teams manage leads, follow-ups, and performance without switching tools. Designed lead assignment, tagging, reminders, and dashboards to reduce response delays, prevent overlaps, and improve team visibility.

Improved LMS usability by 30% and reduced churn by 50% by restructuring layout, navigation, and accessibility based on insights from 50+ user interviews.

Increased user activation by 20% within 3 months through a redesigned onboarding flow and user journey tracking.

Boosted operational efficiency by 40% by simplifying the company’s internal evaluation tool.

Ran user research and surveys to refine outreach and deepen understanding of user demographics.

Designed and shipped 4 landing pages that drove ~46,000 enrolments, doubled email subscriptions, and increased CTR by 60% through competitor analysis, optimised layout, and sharper copy-visual pairing.

Reduced lead conversion time from 5 days to 3.5 hours by integrating WATI, SendGrid, Google Calendar, and WebinarJam APIs.

Cut acquisition costs by ~30% using lead fingerprinting and improved lead attribution with UTM tracking, resulting in a 35% increase in lead quality.

Reduced first-response time by 14 hours by automating query resolution using a WATI chatbot on landing pages.