LMS

• Improved dashboard usability by 30% by optimizing the LMS through 50+ one-on-one user interviews.

• Improved user activation rate by 20% in 3 months by designing a seamless onboarding flow and tracking user journeys.

• Increased operational efficiency by 40% by redesigning the company’s internal evaluation tool.

• Reduced friction in the user journey by restructuring the LMS layout, improving navigation and accessibility, which led to a 50% decrease in user churn rate.

• Conducted user demographics research through 50+ direct contacts and surveys to refine outreach and enhance user understanding.

Landing Pages

• Designed and published 4 landing pages using different marketing strategies, attracting ~46,000 enrollments across all the pages.

• Boosted click-through rate by 60% in 4 weeks by conducting competitor research and refining landing page structure, copy and visuals.

• Doubled email subscription rate by strategically placing 30+ lead magnets across the website.

• Implemented lead fingerprinting for advanced lead tracking throughout the funnel reduce the lead conversion costs by ~30%.

• Integrated WATI, Sendgrid, Google Calendar, WebinarJam APIs with the website landing pages reducing lead conversion time from an average of 5 days to 3.5 hours.

• Reduced first response time by ~14 hours by automating query resolution with a WATI chatbot on the landing page.

• Optimised marketing spend by implementing UTM tracking, improving lead attribution accuracy by ~35%.